Vietnam
Essence of Rhino Horn
Pembient is the biotech company founded by Matthew Markus to develop bio-identical rhino horn through synthetic biology. Its earliest interested customers were beauty clinics in Hanoi, where rhino horn has long been considered an ingredient that restores youth to the skin. As a first proof-of-demand product, the Pembient team developed a concept for a face cream called Essence of Rhino Horn, containing their synthesized horn powder, divorcing this key ingredient from the animal. To show how it would be sold, Pembient produced this commercial. It aired in 2015.
